MY SAO is a bird's nest scalp essence sold in Singapore. The brand chose a discipline most haircare brands skip: saying which product every figure was measured on — and selling a record you can check, not a promise.MY SAO 是在新加坡销售的燕窝头皮精华。我们选择了大多数护发品牌不愿做的克制：说清楚每一个数字是在哪款产品上测的——卖一份你能核对的记录，而不是一个承诺。
For centuries, edible bird's nest was held as a delicacy in East Asian households — its real biochemistry buried under folk lore and cookbook romance. The MYSAO research program began with a simple question: if we set the romance aside, what is left? 数百年来，燕窝在东亚家庭中是一份珍重的食材——其真实生化常被民俗与传说覆盖。MYSAO 的研究项目由一个朴素的问题开启：抛开浪漫，剩下的是什么？
What remained was a plain fact: bird's nest naturally contains sialic acids. MY SAO uses SAO, a raw material made from swiftlet nest by a patented manufacturing method — and the patent covers how it is made, not what it does. 剩下的是一个朴素的事实：燕窝天然含有唾液酸。MY SAO 用的 SAO，是以专利制法从金丝燕窝制成的原料——专利保护的是怎么做，不代表功效。
Singapore is a careful market: cosmetics may not borrow medical language. Putting lab figures on a separate page labelled "education" doesn't change that — anything a brand publishes about its product is part of how it is sold. 新加坡是一个审慎的市场：化妆品不得借用医疗语言。把实验数字放到一个标着「教育」的独立页面，并不会改变这一点——品牌发布的关于自家产品的一切，都是销售的一部分。
So we took the lab summaries down. The study we hold was run on the mainland China version of MY SAO, and we say so plainly. What we sell instead is a documented 90 days: photos you take and keep on your own phone, on day 0, 15, 30, 60 and 90. 所以我们把实验摘要撤了下来。我们手上的研究用的是 MY SAO 中国内地版，我们就直说。我们卖的是一个有记录的 90 天：第 0、15、30、60、90 天，你自己拍、留在你自己手机里的照片。
It costs us conversion. We accept that. The customer who arrives because they saw a number, leaves when the number changes. The customer who arrives because they trust the discipline tends to stay. 这让我们损失一部分转化。我们接受。因数字而来的客户，会随数字而走；因克制而来的客户，往往留下。
SCAP / ASAS · Mandatory Notice: There is no scientific proof that any product (except certain registered medicinal products) or service can retard hair loss or promote hair growth. Individual results may vary. SCAP / ASAS · 法定声明：没有科学证明任何产品（某些注册药品除外）或服务可以延缓脱发或促进毛发生长。实际效果因人而异。