[INTERNAL TRAINING CONFIDENTIAL] This page is strictly for internal salon training. To thoroughly explain the product's efficacy, we deliberately use direct, HSA-non-compliant disguised expressions (e.g., "hair growth", "reversal"). For internal staff understanding only. Convert to compliant terms for public marketing. 【内部培训机密】郑重声明:当前表达的为门店内部销讲培训内容。为透彻说明产品真实威力,内容采用了 HSA(新加坡卫生科学局)违规的变相表述与直白宣称(如“生发”、“把发量养回来”等)。仅供技师理解产品内核,对外公宣请转化为合规话术。
Confidential Pitch Training for Salon Owners/Stylists 门店导师/技师 内部销讲密训资料

US, Japan, China Hair Growth Patents.
No Skills Needed, Women Grow Hair in 21-28 Days
美国,日本,中国生发专利。
不需要技术,女性涂抹21~28天就可以长出头发。

The ultimate pain point for beauty/hair clients is "hair loss". Stop selling low-margin scalp care!
MYSAO (Chinese Name: 依新壹億) Bird's Nest Scalp Care lets female clients grow visible, thick new hair in 30 days.
(*Reminder: This training decodes its growth power using HSA non-compliant terms. It is for internal use to help you perfectly strike client pain points.)
美发/美容客户的终极痛点是“脱发”。别再卖利润微薄的普通头皮洗护了!
MYSAO (中国名称:依新壹億) 燕窝生发奢护,30天让女性客户长出肉眼可见的浓密新发
(*提示:本培训资料为您彻底拆解其生发本质,采用了HSA违规的变相表述,仅供内训,助您一击必中客户痛点。)

Pitch Deck Training: 11 Core Selling Points 店员销讲地图:11大核心卖点

Please ensure your stylists master these 11 presentation points. These are your sharpest "conversion scripts".
Note: Descriptions below use direct terms (HSA non-compliant disguised expressions) for internal teaching of the product's true capabilities.
请门店技师熟读以下11个核心卖点的逻辑。在为客户操作时,这些就是您最锋利的“转化话术”。
注意:为达培训效果,以下文字包含 HSA 违规的变相表述,仅限门店内部学习消化。

Point 1

Core Tech: Rare Bird's Nest & Pico-molecule Penetration 核心科技卖点:燕窝珍稀成分与极小分子渗透

Powered by SAO from Javanese Swiftlet nests. Our patented gentle alkaline hydrolysis preserves the sugar chain structure, locking in a 0.5-0.9 "golden active ratio". Pico-level small molecules ensure rapid transdermal absorption, completely separating us from traditional surface-stimulating products. 爪哇金丝燕窝来源核心成分 SAO。专利温和碱性水解技术:完美保留糖链结构,锁定唾液酸与己糖0.5-0.9的“黄金活性比率”(彻底秒杀破坏活性的廉价酸性提取品)。皮克级小分子、高活性、极速透皮吸收,彻底区别于传统表层刺激型护理产品。

Point 2

Mechanism: Endogenous Induction of 4 Growth Factors & Type-1 Collagen 作用机制卖点:4大生长因子与I型胶原蛋白内源性诱导

Pain Point: Hair falls out instantly when brushed because follicles are loose. Solution: SGS in-vitro tests (ongoing), "Pharmacology & Therapeutics", and "Fragrance Journal" confirm our patented SAO boosts Type-1 Collagen production by up to 20x or more. Collagen is the "cement". MYSAO pours "reinforced concrete" into the scalp, deeply anchoring follicles! Endogenously induces IGF-1, FGF-7/KGF, HGF, EGF, acting as the scalp ECM "Architect". 解决痛点:头发一梳就掉,本质是毛囊松了抓不住。硬核实锤:SGS体外测试(测试中)与《药理与临床》与香水杂志证实,我们专利结构的SAO能让头皮I型胶原蛋白生成率提升高达20倍以上。胶原蛋白是毛囊的“水泥”,MYSAO就是给头皮打“钢筋混凝土”,把毛囊死死“锚定”在真皮层!同时内源诱导四大核心因子:IGF-1、FGF-7/KGF、HGF、EGF,化身头皮ECM“建筑师”。

Click to view scientific basis 点击查看科学依据
Point 3

Tech Barrier: 5-Country Patent Shield 国际技术壁垒卖点:5国专利布局

Backed by patents in the US, Japan, China, Hong Kong, and Macau, building a global IP moat. This establishes an extremely high biotech R&D threshold, making our formula and process impossible for competitors to replicate. Enhances brand authority globally. 覆盖美国、日本、中国等多国的专利转化与认证,构建全球知识产权护城河。构筑极高的生物科技研发门槛,配方与工艺难以被市场竞品复制,全面提升品牌科研含金量与国际公信力。

Point 4

Ultimate Safety: Drug-Free & No "Shock Loss" 极致安全卖点:无药物、无狂脱期

100% free of Minoxidil and all hair-growth drugs. Gentle, low-irritation formula rejects destructive intervention. Fundamentally eliminates the traditional "shock loss" phase and relapse anxiety. Perfectly suited for high-stress, postpartum, and extremely cautious clients. 100%不含米诺地尔等所有生发的药物成分。温和低刺激配方,拒绝破坏性干预。从根本上消除传统药物型“狂脱期”及停药复脱焦虑。完美适配高压、产后及极度谨慎的敏感型用户。

Point 5

Clinical Proof: 4 Authoritative Reports 临床与视觉实证卖点:数据证据链与4大权威报告

Four verification systems: clinical efficacy, extreme toxicology, ingredient safety, and visual comparison. Backed by 60-person RDBPC trials and SGS biochemical data. Plus, filter-free 45-90 day visual evidence & "DailyVanity" real user tests. 四大验证体系:临床有效性、极限毒理、成分安全、视觉对比。60人双盲临床测试(RDBPC)、人体斑贴细胞代谢测试与SGS生化测试数据背书。临床证实使用一月后肌肤含水量显著提升。无滤镜、标准化的45-90天严苛视觉证据链及《DailyVanity》真实用户打卡实测。

Point 6

User Experience: 1-Min Luxury Care 用户体验卖点:1分钟极简奢护

Requires only 1 minute a day, seamlessly fitting into high-pressure lifestyles. Revolutionary water-like texture absorbs instantly. Truly "non-greasy", never ruining hairstyles. Pen-sized portability allows usage while doing makeup or brushing teeth. High compliance! 每日仅需涂抹1分钟,完美融入现代高压快节奏生活。颠覆性水感质地,极速吸收。做到真正的“不黏不腻”,绝不影响日常发型打理。极低的使用门槛带来极高的客户依从性与坚持度。产品跟钢笔大小一样,放入化妆袋化妆或刷牙时候使用。

Point 7

Commercial Strategy: Stepped Conversion 商业与价格策略卖点:低门槛试用到疗程转化

$138 trial kit breaks the ice (for single-side hairline, men/women eyebrow enhancement), upselling to $498 Flagship sets. 90-day cycles lock in LTV. Sales Hack: If clients are skeptical, apply it to a hairless spot on their hand. Watch thick hair grow in 20-30 days. Record this on video! $138体验装精准破冰(针对单边发际线、男女眉毛加密、局部加密测试),$498旗舰装平滑承接全头皮修复。90天完整周期疗程,深度锁定客户生命周期与复购。无缝跨越客户信任门槛,提升单客终生价值(LTV)。(如客户不相信,在手上没有毛地方涂抹,20~30天就可以看见涂抹位置毛变长,变粗)作为销售的最好方法。记得视频记录这个对比!

Point 8

Brand Upgrade: Scalp Anti-aging 品牌升维卖点:从“生发”升级到“头皮年轻化管理”

Combats cliff-like aging: Targets the 50% drop in IGF-1 among 60-year-olds. Our SAO maintains natural IGF-1 secretion, reversing and inhibiting age-related decline. Manages scalp micro-ecology and root structures from the source. 对抗断崖式衰老:直击60岁人群IGF-1因子减半的痛点,SAO能逆转并抑制这种年龄性衰退。我们的SAO可以维持IGF-1的自然分泌,减少对抗断崖式衰老。系统性关注头皮微生态、屏障修复与底层支撑结构,从根源进行头皮全生命周期的年轻化管理。

Point 9

Target Audience: Postpartum & Transplants 精准人群卖点:面向产后、高压、敏感与植发人群

Postpartum Moms: A gentle, zero-hormone rescue plan. High-Stress Elites: An efficient scalp stabilizer. Transplant Patients: Outstanding wound healing makes it the golden partner for pre-op "soil improvement" and post-op shock loss prevention. 产后妈妈:零激素、零细胞毒性的温和自救方案。高压精英:高效省时的头皮维稳利器。植发人群:显著的创口愈合与细胞迁移能力,是术前改良“头皮土壤”、术后防休克的黄金伴侣。

Point 10

Long-Termism: 28-Day Hair Growth Cycle 长期主义卖点:按毛发生长周期递进改善

Rejects forced growth and rapid stimulation. Strictly follows the natural progression of scalp cell metabolism. Hair operates on a 28-day growth cycle. We provide scientific, stable, and non-rebounding sustainable anti-aging results. 拒绝违背生理常识的速成刺激与拔苗助长。严格遵循头皮细胞代谢与毛发生长周期递进改善,提供科学、稳定、不反弹的可持续抗衰结果。毛发28天为一个生长周期。

Point 11

Emotional Value: Confident Image Management 情绪与形象价值卖点:从脱发焦虑到自信回归

Use 30ML/month for full-scalp anti-loss to see results! Say goodbye to cheap products. Soothes appearance anxiety and emotional drain. Empowers high-net-worth clients with refined image management, restoring control and confidence. 全头防脱使用30ML/月 即可见效!告别廉价防脱产品。抚平“一抓一大把”的容貌焦虑与情绪内耗。赋能高净值人群的精致形象管理,让用户重获对岁月和外表的掌控感与自信心。

Salon Practical Marketing Training 门店实操营销培训

How to record results & drive social traffic? 如何记录效果 & 在社交媒体引流?

As an owner or manager, mastering the correct "before/after" filming method is key to convincing your next client with real results. Below are internal operation training videos. 作为老板和店长,掌握正确的“前后对比”拍摄方法,是用真实效果说服下一个客户的关键。以下是内部操作培训视频。

I. Build your salon's "Ironclad Evidence Archive" 一、 建立属于您门店的“铁证档案”

In-salon Practical Demo (CN Audio) 店内实操教学 (中文讲解)

The Most Rigorous 30-Day Before/After Filming 最严谨的 30天 Before/After 拍摄法

It's imperative your stylists/beauticians learn this video. Before the client purchases (Day 1), under fixed salon lighting and on a fixed chair, use a headband to expose the client's truest thinning areas and film an original camera video. Film at the exact same spot during the 30-day checkup. This is your most powerful sales material!

请务必让您的发型师/美容师学习此视频。在客户购买前(Day 1),在店内的固定光线、固定椅子上,用发箍露出客户最真实的稀疏区域拍摄原相机视频。30天后复诊时同样位置拍摄。这就是最强大的销售素材!

Macro Filming Technique 微距拍摄技巧展示

Capturing "New Life" in the Parting 拍出发缝里的“新生命”

Refer to this video starting at 0:30 for macro close-up techniques. Teach your staff how to use the phone's macro function to capture the newly emerging transparent vellus hairs directly on the client's scalp, bringing massive shock and confidence to the client.

参考此视频 第30秒开始 的微距怼拍手法。教导您的技师如何用手机微距功能,直接拍到客户头皮上刚刚冒出来的透明新生绒毛,给客户带来极大的震撼和信心。

II. Viral TikTok / IG Reels Traffic Templates for Salons 二、 门店 TikTok / IG Reels 爆款引流模板

Directly mimic the structure of these viral short videos on your salon's social media accounts to attract hair loss clients across the city to your store with highly impactful real tests! 直接模仿以下爆款短视频的结构,发到您门店的社交媒体账号上,用极具冲击力的实测吸引全城的脱发客户到店体验!

Traffic Idea 1: Direct Pain Point + Live Application 引流方案一:直击痛点 + 现场涂抹

Film the distress of a real hair loss client in-store, combined with the professional application service by a stylist, showcasing a premium salon experience. 拍摄店内真实脱发客户的苦恼,配合技师现场的专业涂抹服务,展示高端的院线体验。

Traffic Idea 2: Eye-Catching Blotting Paper Test 引流方案二:吸油纸吸睛实测

Many clients fear greasy hair tonics. Film a blotting paper test video to prove MYSAO is as clear as water, eliminating concerns and prompting direct orders. 很多客户怕生发水油腻。拍一条吸油纸实测视频,向客户证明 MYSAO 如水般清透,打消顾虑直接下单。

Price Anchoring & Partnership Plans 防冲突价格锚点与门槛策略

Leverage the $138 Starter kit to break the ice, then use the 17% Super Commission structure on the $498 Flagship set for massive salon profits. 利用 $138 试水款打破信任赤字,通过 $498 终极爆款锁定全头修复的高客单价利润。我们为沙龙提供最高17%的超级带货分润体系。

The Ice-Breaker

$138 Trial / Refill Pack $138 新币试水体验装

5ML Simplified Packaging
Strictly no discounts allowed. Designed for extreme skeptics. Stripped of the expensive gift box, leaving only the hardcore active essence. 坚决不打折。专为极端谨慎客户设计。去除了昂贵的礼盒外壳,只保留最核心的专利原液。简装不简配。
  • Target: Men's beard/eyebrow enhancement男士目标:胡须、鬓角、眉毛局部加密
  • Target: Women's eyebrow enhancement, allergy test or hairline edge女士目标:眉毛加密、测敏体验或单侧发际线测试
  • Perfect for the "Split-Scalp" Challenge绝佳的“半头/手背挑战”逼单神器
Hero Product (High Margin) 终极利润爆款
The Ultimate Solution

$498 PROSAO Flagship Set $498 旗舰生发修复套盒

25ML Total (Buy 1 Main + Get 3 Refills)
The core profit driver. Directly opposes the $10k salon treatments. Enough for a full 90-day biological regeneration cycle. 核心利润驱动器。直接降维打击动辄过万的线下头疗课程。25ML足够覆盖完整的90天毛囊再生生物学周期。
  • Target: Full scalp restoration & Postpartum目标群体:全头皮修复、严重产后脱发
  • Up to 17% Super Commission for Partners高达 17% 的超级分润引擎 (Shopee AMS)
  • Eligible for Exclusive Fan Promo Codes支持叠加粉丝专属高额满减折扣券
  • Locks in the client for 90 days完美利用“打卡解锁”机制绑定客户生命周期
Become a Partner & Get 17% Comm. 申请成为星推官 (享17%佣金)